Supermarket giant Lidl has set tongues wagging across the UK with the launch of a highly unconventional advent calendar, specifically designed for self-confessed Christmas rule-breakers.
A Calendar That Breaks All The Rules
In a bold move that shatters festive tradition, Lidl has unveiled its 'Day 1' chocolate advent calendar. This innovative product completely does away with the classic design of 24 little doors, replacing them with a single, large door. Behind it, chocolate lovers will find a full 100g bar of milk chocolate, cleverly segmented into 24 squares to maintain the 24-day countdown theme for those who can exercise restraint.
The design features a classic festive scene with Father Christmas in a blue sleigh, emblazoned with the Lidl logo, being guided by reindeer across a starry, blue-hued snowy night sky dotted with picturesque houses. The total weight of the calendar is approximately 180g.
How To Get Your Hands On One
Lidl is not selling this unique calendar in stores. Instead, the grocer is running a public competition where customers can win one of just 1,000 calendars available for free. However, aspiring winners must act fast. Competition entries close in just over one day from the announcement on November 25.
To enter, participants must visit the official competition website at www.lidlday1adventcalendar.co.uk. It is important to note that the calendars are only available for delivery to addresses in England, Wales, and Scotland, and deliveries cannot be sent to PO boxes or drop boxes.
A Nod To The Impatient Chocoholic
Lidl stated that this latest festive release is a direct salute to everyone who "can’t resist tearing through all 24 days in one go." A spokesperson for the company said, "We see you, we salute you, and this one’s for you. The Day 1 Advent Calendar is perfect for the choco lover in your life (or for yourself!)".
This playful product acknowledges a common, if slightly guilty, pleasure and offers a novel solution for those who prefer their advent chocolate in one satisfying sitting, making it one of the most talked-about festive launches this season.
