Money-saving guru Martin Lewis has delivered a crucial piece of advice that could transform how Brits approach their Christmas shopping, revealing the absolute best time to secure genuine bargains.
The Ultimate Bargain Hunter's Calendar
Speaking on his ITV programme, The Martin Lewis Money Show Live, the consumer champion presented compelling evidence that challenges conventional shopping wisdom. The optimum period for purchasing Christmas gifts is actually in January, when retailers dramatically slash prices in post-holiday clearance sales.
For those unable to wait until the new year, Lewis provided clear guidance based on comprehensive price tracking. His team analysed approximately 50 popular products and found that 70% reached their lowest price on Black Friday. Meanwhile, 12% became cheapest just before Christmas, with the remainder maintaining similar pricing throughout the season.
The Hidden Dangers of Gift Vouchers
Lewis issued a strong warning about purchasing gift vouchers, stating he's "not a fan" of them. He highlighted two significant risks that shoppers often overlook. Expiry dates can gradually reduce their value, and more alarmingly, if a retailer collapses, vouchers can become completely worthless overnight.
For those determined to buy vouchers regardless, he recommends sticking with major, stable brands and meticulously checking the terms and conditions. His ultimate advice? Cash remains the most flexible and secure gift option for recipients.
The Online Shopping Secret That Saves You More
Web design specialists at Webpop Design London have revealed a clever tactic that could help online shoppers secure additional discounts. Many e-commerce websites employ 'exit-intent' technology that detects when shoppers add items to their basket but then leave the site or remain inactive.
By simply adding desired products to your cart and waiting 10 to 15 minutes, you might trigger a surprise discount offer. Shoppers frequently report receiving 10-15% off through pop-up messages or follow-up emails encouraging them to complete their purchase.
This strategy has proven particularly effective on fashion and fast-moving retail sites, with shoppers reporting success on platforms including SHEIN, ASOS, and Boohoo. While not guaranteed on every website, it's common enough to make trying worthwhile.
Lewis's final verdict provides clear direction for savvy shoppers: if you can possibly wait, January offers the ultimate bargain hunting opportunity. For those shopping before Christmas, Black Friday represents your next best bet - and don't forget to employ that clever online waiting game to potentially unlock extra savings.
