Morrisons Rolls Out 10% Discount for Blue Light Card Holders Across the UK
A new initiative from Morrisons is now in effect, providing millions of shoppers with a significant 10% discount on their grocery bills. This offer is specifically targeted at holders of the Blue Light Card, which includes individuals working in essential sectors such as the emergency services, NHS, social care, teaching, and the armed forces.
Discount Details and Eligibility
The discount applies to any transaction totaling over £40 in Morrisons stores and extends to its cafes and Brew coffee shops. Customers can enjoy an instant 10% reduction by simply presenting their Blue Light Card at the checkout. It is important to note that the maximum discount available in a single transaction is capped at £70, ensuring substantial savings for eligible shoppers.
A spokesperson for Morrisons confirmed the new rule, stating, "Enjoy 10% off at Morrisons Cafe with your Blue Light Card. You can now use your Blue Light Card in our Morrisons Cafe and Brew coffee shops for 10% off your order." This move is part of Morrisons' ongoing efforts to support key workers and community heroes, particularly in cities like Birmingham where the supermarket has multiple branches.
Full List of Eligible Roles for the Blue Light Card
The Blue Light Card is available to a wide range of professionals, including both active and retired personnel. Below is a comprehensive list of eligible roles:
- 4×4 Response
- Ambulance Service, including retired members
- Blood Bikes
- British Army
- Cave Rescue
- Community First Responders
- Dental Practice staff
- Fire Service, including retired members
- Highways England Traffic Officers
- Home Office employees
- HM Armed Forces Veterans
- HM Coastguard
- HM Prison & Probation Services
- Lowland Search and Rescue
- MoD Civil Servants
- MoD Fire Service
- MoD Police
- Mountain Rescue
- NHS staff, including retired and volunteers
- Optometrists
- Police, including retired officers
- Red Cross personnel
- Reserve Armed Forces
- RNLI (Royal National Lifeboat Institution)
- Royal Air Force
- Royal Marines
- Royal Navy
- Search and Rescue teams
- Social Care Workers
- Teachers
This initiative not only offers financial benefits but also recognizes the invaluable contributions of these professionals to society. Morrisons, competing with other major supermarkets like Aldi, Lidl, Tesco, Sainsbury's, and Asda, aims to enhance customer loyalty and support local communities through such programs.
The discount is available starting this week, providing immediate opportunities for savings. Shoppers are encouraged to take advantage of this offer by ensuring they have their Blue Light Card ready when visiting Morrisons stores or cafes. This development is expected to positively impact household budgets for many families across the UK, especially in urban areas like Birmingham where cost-of-living pressures remain high.
