In a groundbreaking environmental move, Morrisons has announced it will be removing 'use by' dates from the majority of its own-brand milk products. This significant change forms part of the supermarket's ambitious strategy to combat food waste across its stores nationwide.
The Sniff Test Revolution
Shoppers are being encouraged to trust their senses rather than printed dates when determining if their milk is still good to consume. The traditional 'use by' date will be replaced with a 'best before' indicator, signalling that the product remains safe to drink beyond this point if it smells and looks fresh.
Environmental Impact
This initiative could prevent a staggering 7 million pints of milk from being discarded unnecessarily each year in Morrisons stores alone. The supermarket chain estimates that this simple packaging change represents a major step forward in their sustainability commitments.
Why the change matters:
- Reduces household food waste significantly
- Educates consumers about food safety
- Supports environmental sustainability goals
- Could save families money on grocery bills
Consumer Guidance
Morrisons will be providing clear guidance to help customers make informed decisions about their milk. The key message is simple: if it smells fresh and looks normal, it's likely perfectly fine to consume even after the 'best before' date has passed.
This initiative follows successful trials in Morrisons stores and reflects growing consumer awareness about food waste reduction. The supermarket joins other retailers in re-evaluating date labelling practices to balance food safety with environmental responsibility.
