M&S's £23 Cropped Cardigan Sells Fast in Trending Colours
M&S's £23 'In Demand' Cardigan in Trending Colours

Marks and Spencer has launched a new, affordably priced cardigan that is already proving a hit with shoppers, with the retailer flagging it as 'in demand' on its website.

A Trending Winter Wardrobe Staple

The Air-Yarn Striped Cropped Cardigan is priced at just £23 and is available in sizes from XS to XL. However, its popularity means stock could begin to run low soon. The design features stripes in cream and chocolate brown, a colour combination tipped to remain a major trend well into 2026.

Its versatility is seen as a key selling point. M&S suggests the piece is suitable for the office, lunches with friends, or casual outings. It can be styled with a variety of outfits, from skirts and boots to jeans and trainers.

Lightweight Design with Flattering Details

As the name suggests, the 'Air-Yarn' construction aims to provide a lightweight feel, making it an ideal layered piece. The cardigan is also designed with a slim fit and a cropped, short body intended to elongate the wearer's silhouette and cinch the waist.

Additional design touches include tortoiseshell-effect buttons, which M&S says add a touch of luxury to the affordable garment.

Early Impressions and Alternatives

While formal customer reviews are not yet online, early feedback from those who have seen the piece is positive. A Birmingham-based mother commented on its smart appearance, stating she would wear it to the office and get plenty of use from it, especially at its £23 price point.

A journalist from Birmingham Live also praised the colour and potential for frequent wear, though noted the cropped length might not suit all preferences.

For shoppers seeking a different style, retailers like Next offer alternatives. For instance, a Camel/Red Stripe Cotton and Wool Blend Neppy V-Neck Pocket Cardigan is available for £38, offering a brighter, baggier fit.