Myprotein and Greencore Forge New Partnership to Expand Protein Food Offerings
Prominent online sports nutrition brand Myprotein has entered into a significant new licensing partnership with convenience food manufacturer Greencore. This collaboration aims to launch a fresh food on-the-go range, marking a strategic move to broaden Myprotein's footprint in offline retail channels across the United Kingdom.
Expanding Retail Presence in Supermarkets and Convenience Stores
The partnership will see Myprotein products becoming available in both Sainsbury's supermarkets and various convenience stores. This initiative furthers the nutrition brand's ambition to enhance its offline and licensing presence by accelerating its expansion into the convenience channel. Myprotein has previously established successful partnerships with other major brands, including Muller, supermarket Iceland, and Jimmy's Coffee, which collectively resulted in over 43 million Myprotein retail sales in 2025.
Strong Financial Performance and Growth Projections
THG, the London-listed company that owns Myprotein, reported robust growth in its Nutrition division in its most recent financial results. Revenue for the division increased by 12.2 per cent, contributing to a positive market response. The FTSE 250 group's share price rose by 1.6 per cent in morning trading to 36.08 pence. Neil Mistry, chief executive of THG Nutrition, expressed confidence in the brand's trajectory, stating that this collaboration is another step in Myprotein's global leadership across sports nutrition.
Meeting Consumer Demand for Healthier Options
The new food range is designed to cater to the growing demand among GLP-1 consumers and aligns with broader trends towards cleaner nutrition combined with protein-rich foods and snacks. Mistry highlighted that Myprotein is well-positioned to significantly build on its 2025 results, with sales projections exceeding 60 million licensed products in 2026, up from 43 million the previous year.
Expertise and Brand Recognition Combine for Success
Andy Parton, chief commercial officer at Greencore, welcomed the partnership, emphasizing its potential to satisfy consumer appetite for healthier choices. Parton noted that the collaboration allows Greencore to leverage its expertise in fresh, ready-to-eat food alongside one of the most recognisable brands in sports nutrition. He expressed excitement about the partnership's potential and looked forward to expanding the range together, highlighting a shared commitment to innovation in the food and nutrition sector.
