Next's £42 'Colour of the Season' Jumper Dress Wins Over Shoppers
Next's £42 jumper dress hailed as 'colour of the season'

Shoppers across the UK are embracing a cosy and affordable winter wardrobe staple from high street favourite Next. The retailer's knitted midi dress, priced at just £42, is being celebrated by customers as both stylish and representing the 'colour of the season'.

A Wardrobe Essential for Winter

The Stand Neck Knitted Midi Jumper Dress is designed to be a versatile piece for the cooler months. It is currently available in two rich, autumnal shades: a deep chocolate brown and a khaki green. The dress features a high stand neckline and is crafted from a soft knitted material that contains wool, yet is conveniently machine washable.

A key stylish detail is the set of gold button shoulder accents. These not only add a touch of sophistication but are also functional, allowing the neckline to be opened for a different look. The dress is offered in a wide range of sizes, from XS regular to XL tall, catering to various body shapes.

Shopper Reviews and Value for Money

The product has garnered an impressive overall rating of 4.5 stars from customers on Next's website. Many have praised its combination of style, comfort, and affordability.

One satisfied shopper commented: "This is a lovely, easy wear, warm dress that is flattering for my figure and the colour of the season." Another echoed the sentiment on value, stating: "It is great value for money. The gold type buttons at the neckline make it very stylish." A third reviewer highlighted its cosy appeal, calling it a "lovely warm and easy to wear dress," though they advised that those seeking a snugger fit might consider sizing down as the cut is generous.

However, the dress did not work for everyone. One customer returned it, finding the fit too large and the length too long for their preference, and noted the visible shoulder detail from the button design.

How It Compares on the High Street

When placed against competitors, Next's offering stands out for its accessible price point. For comparison, Boden sells a Merino Knitted Dress for £159 in two colours, while on Amazon, the Zeagoo Jumper Dress is available for £23.99 in six colour options. Next's £42 dress positions itself in a middle ground, balancing perceived quality and cost.

Next itself describes the dress as "perfect for transitioning between seasons" and a "versatile wardrobe staple." The brand emphasises that the soft material provides warmth and comfort, while the gold button details add a "touch of sophistication."

This positive reception follows other recent successes for the retailer in the cosy clothing category, such as a popular £28 sweatshirt and joggers set promoted for cosy nights in. The jumper dress appears to be another hit, proving that affordable, on-trend pieces continue to drive high street sales.