A set of matching family pyjamas from Next has become a must-have festive item, with customers praising their comfort and charming design. The Oatmeal Hamish The Highland Cow Matching Family Christmas Pyjamas are flying off the virtual shelves, boasting an impressive 4.9-star rating on the retailer's website.
What Makes These Pyjamas So Popular?
Priced at £26, the pyjamas are described by Next as featuring a "super soft, cosy fabric" and a playful Hamish the Highland Cow print. The set includes long sleeves and matching long-legged joggers, designed for all-night comfort during the Christmas season.
The appeal extends far beyond a single product. Next has created a full matching collection, making the Highland cow design available not just for women in regular, petite, and tall fits, but also for men, children, babies, and even family pets. This has tapped into the popular trend for coordinated family sleepwear on Christmas morning.
Shoppers Can't Get Enough of the Comfort
The customer reviews tell the story of a product hit. One shopper, named Emma, encapsulated the sentiment, writing: "We all love the design but it was the super soft and cosy material that won us over. We never want to take them off."
Other reviewers echoed this praise. Jilly-Bean commented on the comfort and look, while Karen noted they were "super comfy" and kept wearers warm without overheating. Another customer was delighted with the matching set for their Yorkie, stating the family would look "adorable" together.
How Do They Compare to Other Festive Picks?
While the Highland cow pyjamas are a standout success, Next and other high-street retailers offer a variety of festive sleepwear options. For instance, Next also sells a Red Truck Matching Family Christmas Sweatshirt and Flannel Pyjama set for £38.
Shoppers looking for alternatives can find Boux Avenue's Cockapoo Pyjamas In A Bag for £40, a Cotton Modal Printed Pyjama set at Marks & Spencer for £32, or the Sainsbury's TU Matching Family Christmas Faces Printed Fleece Pyjamas at Argos for £16.
It's worth noting that not every review was flawless. One customer named Ed found the material of the current Highland cow pyjamas was not quite as good as similar sets from previous years, highlighting that individual experiences may vary.
Nevertheless, the overwhelming positive response suggests these soft and cosy pyjamas are set to be a festive favourite for many families across the UK this December.
