This Black Friday has delivered what many shoppers have been waiting for - genuine record-breaking discounts on premium electric toothbrushes that have even surprised seasoned consumer journalists.
Unprecedented Price Drops Across Entire Range
According to trusted price-tracking service CamelCamelCamel, the entire Oral-B iO range has crashed to its cheapest ever prices during this year's Black Friday event. The latest models, known for being quieter, smoother and more powerful than their predecessors, are flying off virtual shelves as shoppers recognise the exceptional value.
What makes this year particularly noteworthy is the depth of discounts. While electric toothbrush deals often feel overplayed, the current offers have managed to cut through the usual sales noise and attract genuine attention from even the most sceptical buyers.
Standout Deals Driving Massive Demand
The headline story is the Oral-B iO2 Electric Toothbrush, currently the best-selling electric toothbrush on Amazon. It has plummeted to £34.99 from £100, representing a substantial 65 percent saving that's driving tens of thousands of purchases.
This model comes equipped with one Gentle Care head, a travel case, refill holder and features the same quiet, long-lasting Braun motor found in more expensive iO versions. Crucially, it also includes a built-in pressure sensor and two-pin UK plug, making it a complete package for British consumers.
For those seeking additional technology without breaking the bank, the Oral-B iO3 Electric Toothbrush has dropped to £49.99 from £160. This represents another record low across the range and includes two toothbrush heads, long-life lithium battery, pressure sensor and compact travel case. It remains one of the best mid-range options for achieving a deep clean and promoting healthier gums.
Premium Models See Biggest Percentage Cuts
Higher up the range, the Oral-B iO5 Electric Toothbrush has experienced one of the most dramatic reductions, falling to £79.99 from £280. This constitutes a massive 71 percent saving and ranks among the largest hygiene discounts currently available on Amazon.
This premium model offers five cleaning modes, real-time tracking through the Oral-B app, refill change alerts and the brand's advanced pressure sensor to prevent over-brushing. Historically, this model has maintained prices well above £200, making this weekend's price the lowest ever recorded according to tracking data.
The combination of verified price tracking and overwhelming sales figures suggests that these Black Friday offers finally justify the hype that often surrounds electric toothbrush deals. With both metrics aligned for once, this appears to be one of those rare occasions when the sales clichés turn out to be accurate.
