The vibrant heart of Birmingham's shopping scene is getting a serious dose of disco glamour as local favourite Sparkly MS unveils its spectacular new 80s-inspired collection. The boutique, renowned for its dazzling creations, is transporting fashion lovers back to the era of big hair and even bigger personality.
More Than Just Sparkle
Founded by the inspirational Jodie, who lives with Multiple Sclerosis, Sparkly MS has become a beacon of creativity and empowerment in the West Midlands. What began as a therapeutic hobby has blossomed into a thriving business that proves disability doesn't define capability.
'I started customising clothes when my MS made shopping difficult,' Jodie explains. 'Now we're bringing joy through fashion to people across Birmingham and beyond.'
What's Shining in the Collection
The new range is a veritable treasure trove for anyone craving nostalgic glamour:
- Sequinned jackets that catch the light from every angle
- Metallic leggings perfect for dancing the night away
- Statement disco dresses in vibrant jewel tones
- Accessories that add instant 80s flair to any outfit
From Birmingham to Your Wardrobe
Operating primarily through popular online platforms and local markets, Sparkly MS has developed a loyal following who appreciate both the quality craftsmanship and the inspiring story behind each piece. The brand demonstrates how small businesses in Birmingham are thriving by combining passion with purpose.
The response to the new collection has been phenomenal, with customers praising the unique designs and attention to detail that make each piece special.
Fashion with Heart
Beyond the glitter and glam, Sparkly MS represents something deeper - the triumph of creativity over adversity. Jodie's journey from patient to entrepreneur serves as an inspiration to the Birmingham community and beyond, showing that limitations can become the foundation for extraordinary achievements.
As the sequins continue to fly off the virtual shelves, one thing is clear: Birmingham's fashion scene just got a whole lot brighter, proving that sometimes looking back to the 80s is the perfect way to move fashion forward.
