Tesco has rolled out a significant update to its café offerings, introducing 11 new menu items across 329 of its supermarket locations. This limited-time addition, available only until March 23, has been met with enthusiastic responses from shoppers, with many describing the changes as "unreal."
New Menu Items to Brighten Winter Months
A Tesco spokesperson explained that the new menu is designed to provide vibrant options to help customers through the winter season. This update complements the café's existing selection, which includes Tesco Finest coffee, all-day breakfasts, cheese-topped toasties, lunchtime classics, and various bakery items.
Expanded Breakfast and Lunch Options
The new additions feature a range of innovative dishes. For breakfast, customers can enjoy Turkish-style eggs, which come with lemon yogurt, fried eggs, harissa oil, coriander, and crispy onions served alongside toasted sourdough. Another highlight is the freshly smashed avocado on toasted sourdough, topped with streaky bacon, fried egg, rocket, and chilli flakes.
For those seeking lighter options, there is a version with sundried tomatoes, crumbled Greek feta, and a balsamic glaze drizzle. Other breakfast items include hash brown bites with red pepper and paprika beans, a fried egg, and spring onion, as well as Greek-style yogurt topped with nutty granola, mixed berries, desiccated coconut, honey, and fresh mint.
Lunch and Beverage Innovations
Lunch offerings have also been enhanced with items like a smoked salmon bagel plate and an open caesar chicken flatbread. The Bacon, Egg, and Chilli Jam Brioche, featuring soft cheese, wild rocket, coriander, and chilli flakes, provides a hearty midday meal.
On the beverage front, Tesco is introducing matcha lattes, honeycomb lattes, and a blood orange spritz. A standout is the limited edition rhubarb and custard iced matcha, along with a rhubarb crumble shake, adding unique flavors to the drink selection.
Customer Reactions and Market Context
Shoppers have taken to social media to express their excitement, with one user exclaiming "UNREAL" and another commenting, "Wow this sounds delicious." This move positions Tesco competitively against rivals such as Sainsbury's, Morrisons, Asda, Lidl, and Aldi, as it seeks to attract more customers to its in-store cafés.
The temporary nature of this menu update, ending on March 23, creates a sense of urgency for customers to try these new items. With branches in Birmingham and across the country, Tesco aims to boost foot traffic and enhance the overall shopping experience during the colder months.
