Waitrose, which operates branches in Birmingham and Solihull, has announced a £20 million price-cutting campaign, reducing costs on more than 160 own-brand grocery essentials. The initiative aims to help shoppers manage rising living costs without compromising on quality.
Details of the Price Cuts
Savings are available across a wide range of products, including fresh and frozen food, store cupboard staples, and household items. The reductions apply both in Waitrose shops and online, offering customers greater value on everyday essentials.
Nathan Ansell, customer director at Waitrose, said: “We know our customers are still watching every penny they spend, but they shouldn’t have to compromise on quality. This latest investment in lowering prices on everyday essentials means customers can enjoy the quality they expect from Waitrose at even better value.”
Waitrose and the John Lewis Partnership
Waitrose, part of the John Lewis Partnership—the UK’s largest employee-owned business—operates 320 shops and a strong online presence. It also has agreements with brands like Welcome Break and Shell, further expanding its local footprint. The retailer works closely with British farmers and suppliers and is a market leader for animal welfare and responsible sourcing, using sustainable farming methods including on its own farm, the Leckford Estate.
Waitrose holds a Royal Warrant as Grocer and Wine & Spirits Merchant to His Majesty King Charles III and has 800 specialist counters across its shops.
Extended Delivery Hours for World Cup
In addition to the price cuts, Waitrose has announced extended on-demand grocery delivery hours over the next four weeks of the World Cup to support football fans. To meet customer demand following late-night and early morning matches, the retailer has launched an expanded delivery window. While specific times vary by location, most participating shops will now operate until midnight, with some even offering 24/7 service.
Laura Burbedge, Director of Online for Waitrose, said: “Whether you're glued to the screen for a midnight thriller, need a snack to sustain you through a penalty shoot out or up with the lark for a pre-dawn kick-off, footy fans will have everything they need at hand. We're making sure that whether you need a half-time pizza or a full breakfast spread to celebrate the final whistle, our delivery partners are on hand to keep your fridge stocked throughout the tournament.”
