Shoppers across the UK have expressed shock and anger after discovering the steep price of a popular Easter treat on the shelves of upmarket supermarket Waitrose.
Eye-watering price tag sparks social media backlash
A one-kilogram bag of Cadbury Mini Eggs was spotted at Waitrose with a price tag of £17, leaving many customers in disbelief. The discovery was shared on Facebook, where it quickly drew criticism from bargain hunters and chocolate lovers alike.
One shopper posted a photo of the chocolates online, captioning it: "Last year 1kg bags were £10, this year a big difference!!" The sentiment was echoed by others, with comments labelling the cost "insane" and "holy cow! That's insanity!".
Interestingly, Waitrose's £17 per kilo price is not even the most expensive on the market. Cadbury's own official website is currently selling the mini eggs for an even steeper £22 per kilogram.
A steep climb in chocolate costs
This isn't just a one-off price hike. Data from consumer champion Which? reveals a worrying trend for sweet-toothed shoppers. Back in February 2023, a 1kg bag of Mini Eggs could be purchased for less than £10.
By 2024, the average price for the same bag had risen to £12.95. This represents a dramatic increase of 46.2 per cent in just one year. The current £17 tag at Waitrose suggests this inflationary trend is continuing sharply into 2026.
The issue isn't confined to Waitrose. Rival supermarket Tesco is also selling the one-kilo bag for a hefty £16, indicating a broad industry-wide rise.
Consumers react to 'scandalous' pricing
The discussion has spread to platforms like Reddit, where users have been dissecting the soaring cost of everyday items. One user pointed out the stark comparison, noting that £22 could have covered an entire weekly shop in the past.
Another dismayed commenter stated the chocolates were now "more expensive than meat," calling the situation "scandalous." The reaction highlights a growing frustration among British consumers facing sustained cost-of-living pressures, where even small luxuries like seasonal chocolates are becoming significantly less affordable.
The controversy around the price of Cadbury Mini Eggs serves as a potent symbol of the wider grocery inflation squeezing household budgets, turning a simple Easter treat into a topic of national debate.
