In a strategic move to dominate the European ecommerce technology landscape, Tyneside-based firm SaleCycle has acquired its French counterpart, Beyable. The undisclosed deal, announced on 15 January 2026, unites two specialists in online conversion optimisation to create a powerful new entity.
A Strategic Union for Ecommerce Performance
The acquisition sees the Durham-founded SaleCycle, which employs 88 people, take control of Paris-based Beyable and its team of 35. The combined business will now serve a formidable portfolio of more than 300 brands across retail, travel, telecommunications, and luxury sectors. High-profile clients include Vodafone, Breitling, L’Occitane, and Best Western.
Executives state the merger is a direct response to market pressures. With customer acquisition costs rising and marketing budgets tightening, retailers are under intense pressure to maximise their return on investment. The new, combined platform is positioned as a solution, helping businesses capitalise on their existing site traffic more effectively.
Building a "Full-Funnel" Powerhouse
The integration of Beyable's expertise will allow SaleCycle to offer what it describes as "one of Europe's most advanced full-funnel conversion platforms." This means providing a suite of services that guides a visitor from initial site entry through to a completed purchase.
The enhanced offering will include:
- Identity resolution and behavioural intent scoring.
- Advanced onsite personalisation and A/B testing.
- Remarketing across channels like email, SMS, WhatsApp, and RCS.
Fabien Sanchez, CEO of SaleCycle, called the deal a pivotal moment. "By bringing together identity resolution, behavioural scoring, and onsite personalisation, we are creating a platform that helps brands engage and convert every visitor intelligently in real time," he said.
Growth from a North East Headquarters
The acquisition underscores SaleCycle's robust financial health and strategic ambition. The firm's most recent accounts showed a turnover of £11.15 million and a significant rise in operating profit from £441,485 to £1.37 million. This performance was achieved despite weaker demand in some overseas markets, as the company focused on higher-end brand clients.
Julien Dugaret, CEO of Beyable, highlighted the growth potential. "Joining forces with SaleCycle allows us to scale our vision globally... This merge will enable us to address new markets and verticals," he stated.
Backed by investment firm BGF since 2018, SaleCycle's expansion has been closely watched. Barry Jackson, regional partner at BGF, praised the deal: "This demonstrates the global potential of tech businesses based across the regions, and SaleCycle is a brilliant example of impressive international expansion from a North East HQ." The move solidifies the UK firm's ambition to be a European-owned alternative to global marketing technology suites.
