A Midlands millionaire has embarked on an extraordinary mission, starting with a simple ballpoint pen, with the ultimate goal of providing a home for a homeless veteran.
The Ambitious Challenge Begins
Property tycoon Rick Gannon, 54, from Malvern in Worcestershire, began his 'trade up' challenge just a fortnight ago. The father, who previously appeared on Channel 5's Rich House Poor House, started with a humble biro and has already made remarkable progress through a series of strategic swaps.
His initial pen became a highlighter, which then transformed into a glue stick, followed by socks, Sony headphones, stamps, and even a signed Shaun of the Dead script. The most significant development so far sees Rick now in possession of boxing memorabilia valued at approximately £3,500.
The Inspiration Behind the Mission
Rick revealed that his 17-year-old daughter Charlotte, currently preparing for her A-levels, sparked the idea. As a former police officer, Rick feels a strong connection to the challenges faced by veterans returning to civilian life.
"I'm an ex police officer myself and I have experienced lots of things that I know veterans will also have experienced," Rick explained. "I was reading an article about a homeless veteran who took his own life and it struck a chord."
He emphasised that simply donating one of his own properties wouldn't achieve the awareness needed. "It needs to be put out in the public domain that there are people who have put their lives on the line for this country ending up on the streets," he stated.
Progress and Public Response
The boxing collection Rick currently holds includes Sugar Ray Leonard's gloves and a belt that once belonged to Joe Calzaghe. He's actively seeking his next trade to continue building value toward his property goal.
While Rick hasn't set a definitive price for the final property, he indicated it would "likely" be a flat. The public response has been overwhelming, with offers including tractors and ceremonial swords, though Rick has politely declined these "weird and wonderful" items due to their limited trading potential.
For those unable to participate in trading, Rick has established a GoFundMe page that has already raised £872 to cover trading costs, logistics, and preparation for the final property donation to a veterans' charity.
"When our servicemen and women come home, their battles don't always end," Rick said. "This project isn't for profit or fame - it's to show what can happen when people come together for a cause that truly matters. Because no hero should ever be without a home."
