Supermarket giant Tesco has launched a major new Christmas initiative designed to help customers support charitable causes while they shop. The 'Gifting for Good' campaign offers a range of products where purchases directly benefit various community partners and good causes.
Partnering with Purpose-Led Brands
The campaign features partnerships with several socially conscious brands. One partner is Stand Out Socks, a company co-founded by Ross Laing, who has Down's syndrome. The firm creates paid employment opportunities for people with learning disabilities.
"Getting our socks into Tesco this year was such an exciting moment for us!" said Christian Laing, co-founder and director. "We're on a mission to create real, paid, meaningful opportunities for people with Down's syndrome, and our Christmas range lets customers join in the fun."
Another partner is March Muses, which brings inclusive representation to Christmas decorations and children's pyjamas by featuring people of colour in its festive designs.
"March Muses was founded to ensure that children and adults could see themselves reflected in the joy of Christmas," explained co-founder Natalie Duvall.
Global Impact and Community Support
The initiative also includes the eco-friendly household brand Who Gives A Crap, which contributes half its profits to global water, sanitation, and hygiene projects. The brand has already donated more than £9 million.
"Giving back has been part of our business from day one," said UK general manager Anna Dominey. "When someone chooses our products in Tesco, they are part of that effort."
Furthermore, Blue Turaco coffee, established by Ugandan farmer Wycliffe Sande, ensures smallholder farmers are paid at least 30% above traditional rates. Each pack sold funds two school meals in Ugandan villages.
Additional Festive Charity Efforts
Beyond the 'Gifting for Good' range, Tesco is supporting FareShare and The Trussell Trust in the fight against hunger through the sale of specially designed Christmas cards. Card sales will also generate a £110,000 donation to Cancer Research UK, the British Heart Foundation, and Diabetes UK.
The retailer is also running its Winter Food Collection, featuring pre-packed donation bags priced between £2 and £4, filled with long-life goods. Customers can pick these up at the till, with donations going to the two food charity partners.
In over 800 stores, Tesco is collecting new toys for local charities until December 15. Shoppers can donate newly purchased toys to help young people in need this Christmas.
"Christmas is a time for generosity and togetherness," said Claire De Silva, head of community at Tesco. "We’re so proud to continue to, once again, directly support our charity partners... and make this festive season brighter for others."
