Vulnerable women and individuals feeling threatened in Birmingham city centre can now seek discreet help from trained staff at four major hotels. The establishments have officially joined the national 'Ask for Angela' safety initiative, previously active in many city bars and clubs.
How the 'Ask for Angela' Initiative Works
Anyone who finds themselves in a situation where they feel uneasy, scared, or under threat can approach a hotel employee and simply ask for "Angela." This code phrase discreetly alerts the staff member that the person requires assistance without drawing unwanted attention.
Trained workers will then offer support, which can include calling a taxi, contacting a friend or family member, or alerting venue security personnel. The scheme is designed to provide a safe exit strategy for those who may feel too intimidated to directly explain their predicament.
Rollout and Awareness Campaign
The rollout across the four centrally-located hotels is being coordinated by West Midlands Police's licensing teams and local officers. These teams have conducted conversations with both staff and customers to promote awareness of personal safety.
In a bid to ensure the scheme is widely known, promotional posters and leaflets have been distributed throughout the participating venues. The police force emphasised the simplicity of the process, stating that asking for "Angela" is a direct signal for help.
Expanding a Lifesaving Network
The inclusion of hotels marks a significant expansion of the safety net within Birmingham's night-time economy. While numerous bars and clubs were already part of the scheme, hotels provide a crucial point of refuge in a different context, potentially for guests on dates or residents experiencing distress.
The initiative, first launched nationally several years ago, continues to be a vital tool in combating harassment and violence. West Midlands Police's message is clear: "So, next time you’re out and about, remember: Ask for Angela. It could be a lifesaver."
