The government has launched a major festive season crackdown on motorists who drive under the influence of alcohol or drugs. The initiative, spearheaded by the Labour Party, involves a partnership with police forces and major drinks brands to reinforce the dangers of impaired driving.
Minister Joins Police on Frontline Patrol
Local Transport Minister Lilian Greenwood recently accompanied Sussex Police Chief Constable Jo Shiner on a patrol to witness firsthand the enforcement work being done to keep roads safe. The joint effort aims to highlight the increased police operations targeting offenders during the busy Christmas period.
MP Lilian Greenwood stated the government's position clearly: "No one should get behind the wheel under the influence of drink or drugs." She revealed a collaboration with police and well-known brands, including Captain Morgan, Peroni, and Heineken, to promote the choice of non-alcoholic alternatives for drivers.
Police Chief Delivers Stern Warning
Chief Constable Jo Shiner, who is the National Police Chiefs’ Council lead for roads policing, condemned the behaviour as selfish and dangerous. "Driving under the influence of drink or drugs is selfish and incredibly dangerous, putting the lives of your passengers, other road users and yourself at risk," she said.
She confirmed police are partnering with the THINK! campaign and running Operation Limit throughout December, which involves enhanced enforcement of drink and drug driving laws. "The message is simple, do not get behind the wheel if you have been drinking or taking drugs," Shiner urged.
Drinks Industry Backs Safety Message
The campaign has received support from the alcohol industry. Ian Smith, Corporate Relations Director at Diageo GB, said the company is committed to supporting responsible choices, especially when road risks are higher. He highlighted the partnership between Captain Morgan 0.0% and THINK!, stating it provides a clear message that "if you are driving, 0.0% is the correct choice for everyone’s safety."
The government emphasised that the crackdown is intended to make communities safer and reduce the seasonal pressure on the NHS caused by road traffic incidents.
