A new competition is offering Brits the chance to upgrade their morning routine in spectacular style. Five lucky winners will each receive a premium home coffee station bundle, celebrating the nation's profound emotional connection to their favourite mug.
The 'Mug-nificent' Prize Bundle Up for Grabs
In partnership with the popular homeware brand Sass & Belle, coffee system specialist Tassimo is giving away five incredible prize packages. Each winner will receive a trio of top-tier items designed to deliver café-quality drinks at home.
The bundle includes the Tassimo MyWay machine, valued at £79.99. This personalised coffee maker promises barista-style beverages at the touch of a button. Winners will also get a bundle of 100 Tassimo drink pods, featuring a selection of best-sellers such as Kenco Smooth, Costa Latte, L’OR Americano, and Cadbury's hot chocolate.
Completing the set are two limited-edition Sass & Belle x Tassimo mugs. These feature a unique Mojave glaze and come in Tassimo's signature vibrant shades of green, orange, and yellow. Designed to be substantial and comforting, they are described as offering a 'hug in a mug' feeling.
Britain's Heartfelt Bond with the Humble Mug
This giveaway is inspired by striking new research from Tassimo, which surveyed 2,000 people across the UK. The study uncovered the deep sentimental attachment Britons have with their chosen drinking vessel.
The data reveals that nearly half (47%) of Brits feel a strong emotional bond with their favourite mug. Furthermore, 56% admit to getting genuinely annoyed if someone else uses it without permission, highlighting its perceived status as a personal item.
Other fascinating insights from the study include:
- 38% of people prefer a larger, thicker mug for a 'substantial hold', especially when enjoying milky coffees like lattes or cappuccinos.
- 19% associate their mug with fond memories, while 12% say it helps them feel calm.
- A dedicated 16% believe their hot drink wouldn't taste the same if served in any other cup.
How to Enter the Tassimo Competition
Corrine Chant, Marketing Director for Tassimo, commented on the findings and the new collaboration. "We saw the stats, heard the stories, and knew we had to create something truly special," she said. "The Tassimo x Sass & Belle collaboration isn't just a mug; it's a celebration of that unique bond."
To be in with a chance of winning one of these five 'Mug-nificent' bundles, entrants need to submit their details via the official competition form. The competition closes on 25th January 2026, so participants have plenty of time to enter.
This promotion taps directly into a widespread British ritual, offering a chance to enhance the daily coffee or tea break with premium, personalised equipment. It combines practical innovation with nostalgic design, acknowledging that for many, the right mug is far more than just crockery.
