As we age, makeup routines often require adjustments to complement changes in hair and skin tone. Many find that colors they have worn for decades start to appear overly harsh or make them look washed out.
Laura Geller New York: Makeup for Women Over 40
Laura Geller New York caters to those over 40 with products that are easy to apply and suit older complexions. Their Sculpt-n-Stay Waterproof Brow Pencil and Gel receives glowing reviews from thousands of Amazon customers and costs £21.
The Sculpt-n-Stay is ideal for creating precise, clean, and polished brows that look entirely natural. The double-ended wand features a precision pencil tip for filling in sparse areas, while the tinted gel defines the brows and keeps hairs in place.
Product Features
- Waterproof formula that lasts all day with minimal flaking or fading
- Available in four shades: blonde (for platinum blondes and auburns), taupe (for dirty blonde/light brown hair or those with a few greys), dark brown (for brunettes), and soft black (for salt-and-pepper black hair)
Customer Reviews
The Sculpt-n-Stay Waterproof Brow Pencil and Gel has an overall rating of 4.2 stars from more than 4,400 Amazon customers. One reviewer said: "Love Laura Geller brand. I am a mid 50s woman and tried her make up including this brow pencil, best one I have personally used. Lovely colour, texture and for me I won’t use any other brand."
While some found the 'crayon keeps slipping back' unless held tightly, others found it 'very easy to apply'. Another added: "Love, love, love this product. Like many women of a certain age my brows have thinned and have many less hairs in them. Have tried SO many products and this one is the best - waterproof, natural looking."
Alternatives to Consider
If you are looking for alternatives, The Brow Pencil from Jones Road costs £24 and integrates tiny, hair-like fibers to add dimension and fullness. It comes in six shades: a cool grey brown, warm blonde, ash, light brunette, and chocolate brown.
Benefit's Precisely, My Brow Pencil costs £27 at Boots. It has an ultra-fine 1.5mm tip for creating natural-looking, hair-like strokes, plus a built-in spoolie for taming and blending. It comes in 11 shades including grey.
However, Laura Geller New York was the first brand to exclusively feature women over 40 in its advertising campaigns and has a legion of fans. Prices correct at time of publishing.
