The countdown to Christmas has officially begun as the iconic red Coca-Cola Truck announces its highly anticipated return to British roads for 2025. This year marks a special milestone for the festive tour, celebrating 15 years since its inaugural journey with a schedule of 15 stops across the nation.
A Festive Institution Hits the Road
For a decade and a half, the illuminated lorry has become a beloved symbol of the festive season, travelling the length and breadth of the UK. It brings seasonal cheer to town centres, offering fans a chance to sample from the Coca-Cola range and capture that perfect Christmas moment. The tour’s theme for 2025 encourages everyone to 'Refresh Your Holidays', promoting a well-deserved pause to enjoy uplifting moments with loved ones.
While the full list of 15 destinations is yet to be revealed, hopes are high in cities that have enjoyed visits in recent years. In 2024, the truck made a memorable appearance in Birmingham city centre on Friday, December 20, parking on Rotunda Square outside the Bullring shopping centre. Its triumphant return to Liverpool's Paradise Street in 2023 after a six-year absence also signals the tour's commitment to revisiting popular locations.
Spreading More Than Just Holiday Cheer
In a significant continuation of its charitable efforts, Coca-Cola is proudly maintaining its partnership with FareShare, the UK's leading food redistribution charity. To mark the truck's comeback this year, the company will make a direct contribution to the charity equivalent to an incredible 1 million meals.
This vital support helps FareShare in its essential work of distributing good-to-eat food to those who need it most across the country. Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, emphasised the importance of this initiative, stating the donation aims to 'make this Christmas a little more meaningful for thousands of people'.
How You Can Contribute to the Festive Spirit
The spirit of giving extends to supermarket aisles through a collaboration with Tesco. Shoppers can directly support FareShare by purchasing a Tesco Festive Meal Deal that includes any 500ml Coca-Cola drink. For every qualifying meal deal sold, Coca-Cola Europacific Partners will contribute 20p to FareShare, adding to the festive fundraising effort.
As communities eagerly await the official announcement of the 15 tour stops, one thing is certain: the sight of the glowing red truck will once again signal the start of the most wonderful time of the year for families across the United Kingdom.
