This Morning presenter Alison Hammond sent viewers into a frenzy on Friday, 12th January 2026, not just with her infectious laughter but with a stunning fashion choice that had fans scrambling to find out where they could buy it.
A Royal-Inspired Fashion Moment
The beloved ITV host, 50, stepped onto the set alongside co-host Dermot O'Leary wearing a chic navy polka dot midi dress. The puff-sleeved number immediately drew comparisons to a similar, now-iconic dress worn by the Princess of Wales, Kate Middleton, during a visit to Bletchley Park in 2019 and for King Charles's 70th birthday portraits.
The fashion moment took a hilarious turn when Alison, sitting between Dermot and guest Alice Beer, discovered a 'hidden feature' in her outfit. She exclaimed to the studio, 'I've just found a flower inside my dress - I was like, what is this hard thing? And it's the most beautiful flower.' It turned out the mysterious bloom was actually a spare button, cleverly designed as a silver flower embellishment.
Viewers Demand Shopping Details
While the amusing incident had the audience in stitches, the overwhelming reaction on social media was a desperate quest for shopping links. On the This Morning Instagram page, fans flooded the comments section pleading for information.
One admirer wrote, 'I absolutely love Alison's dress, she looks stunning wearing it. Wish I knew where she bought it from,' while another simply asked, 'The dress is lovely, where is it from please?' A third echoed the sentiment, stating, 'Ok I just want to know where to buy the dress! Beautiful.'
The sartorial mystery was quickly solved. Alison's exact outfit is the Kate Puff Sleeve Polka Dot Midi Dress in Blue from Monsoon. The dress, which features a smart collar, short puff sleeves, and a trail of silver flower embellishments down the bodice, retails for £150 and is available in sizes 6 to 24.
Affordable Alternatives for Polka Dot Fans
While the Monsoon dress has yet to accumulate customer reviews, it has certainly received Alison Hammond's seal of approval. However, the premium price point gave one savvy shopper pause, who commented, 'I've just checked the price of Alison's dress £150 wow oh well back to Primark.'
For those seeking a similar look without the designer price tag, several high-street alternatives are available:
- Debenhams offers a Navy Polka Dot Print Midaxi Shirt Dress for a more accessible £40.
- Boden has an elegant navy polka dot frock for £119, but with a current 10% discount code (D24M) bringing it down to £107.10. It comes in sizes 4-22 and is praised for being crease-free.
Monsoon recommends styling the timeless navy polka dot piece with kitten heels and glossy jewellery, ensuring it remains a wardrobe staple for seasons to come. The hunt for the perfect polka dot dress, sparked by a single hilarious TV moment, proves the enduring appeal of classic, royal-inspired fashion.
