The highly anticipated ASOS Black Friday sale has officially arrived, offering fashion enthusiasts massive savings of up to 70% off a vast range of brands and styles. The online retail giant's event is a key highlight of the shopping calendar, featuring everything from partywear to essential winter coats.
Unmissable Discounts and Extra Savings
As part of the spectacular offers, shoppers can currently use the code BLACKFRI to secure an extra discount on selected items. This makes the already impressive price cuts even more compelling for those looking to refresh their wardrobe. While ASOS leads the charge, other retailers like Boden and H&M are also running sought-after Black Friday deals, with H&M offering up to 40% off selected styles.
ASOS remains a premier one-stop shop for fashion, hosting a multitude of popular brands under one virtual roof. Significant discounts are currently applied across much of the site, including lines from ASOS Design, Adidas, and Topshop.
A Fashion Writer's Curated Edit
Here is a selection of the best buys handpicked from the sale...
Footwear and Outerwear Highlights
adidas Originals Samba trainers in green are now a remarkable £34.43 with the code BLACKFRI, down from £90. These stylish trainers, boasting an impressive 4.7-star rating, offer a vibrant pop of colour to any outfit. Reviewers recommend sizing up half a size for added comfort.
For outerwear, the Topshop faux fur zip-thru bomber jacket has been reduced to £40.37 with code (was £95). This versatile piece can be dressed up for parties or down for casual everyday looks, though it's worth noting it requires dry cleaning.
Another chic option is the New Look bonded borg jacket in cream, now only £29.75 with code (was £70). This jacket offers a flattering fit but is proving so popular it has already sold out in a size 18.
Party Season and Everyday Staples
Partygoers will love the Topshop longsleeve cowl back mini sequin velvet dress in black, now just £20.40 (was £48). This classic, long-sleeved design is ideal for the festive season and is available in sizes 4-18.
For a practical winter investment, the ASOS DESIGN clean longline padded jacket in black is half price at £28.69 with code (was £75). This staple black coat is perfect for cold weather, though it does not come with a hood.
Wardrobe essentials are also heavily discounted. The ASOS DESIGN oversized crew neck jumper with curved hem in cream is a cosy winter staple, now only £12.75 with code (was £30).
Accessories and Cosy Essentials
The adidas Performance linear duffel medium in black has been cut by 40% to £18 (was £30). This bag is ideal for the gym or short trips, featuring multiple compartments, but it cannot be machine washed.
For cosy nights in, the ASOS DESIGN long sleeve shirt & trouser pyjama set with contrast piping is now £16.32 (was £32), making it a perfect gift option. Be aware that the top and bottoms must be purchased in the same size.
The Topshop knitted high V-neck mini oversized dress offers a comfortable alternative to separates at £30.60 with code (was £45), featuring a flattering V-neck detail.
Finally, the on-trend ASOS DESIGN textured barrel trousers in sage are an absolute steal at just £6.33 with code BLACKFRI, down from £30. These versatile trousers can be easily dressed up or down for various occasions.
