As a lifestyle journalist, I am not typically known for my festive organisation. However, this year marks a dramatic shift in my approach. I am purchasing my beauty advent calendar in January 2026, and the reasoning extends far beyond simple early-bird enthusiasm.
The Cost of Waiting: A Lesson Learned
My previous stance was one of scepticism. I believed those who bought their calendars in November were overzealous, confident that December was distant and stock would remain plentiful. This assumption was shattered by a friend's experience last year. She ordered a beauty advent calendar she had coveted for weeks, only for it to arrive several days late. By the time it was delivered, we were already halfway through the month, robbing her of the daily ritual that defines the countdown.
That incident was a stark lesson. An advent calendar is intrinsically linked to a specific, fleeting moment in time. You only get one chance to open door number one on December 1st. A delayed delivery steals that experience, and with postal services under immense strain as Christmas approaches, the risk is simply too great. I now prefer the peace of mind of having it secured and ready, rather than anxiously refreshing a tracking page as December begins without me.
The L'Oréal Paris 24 Beauty Iconic Gift Set: A Standout Find
My early purchase is the L'Oréal Paris 24 Beauty Iconic Makeup, Skincare & Haircare Favourites Gift Set. What caught my eye was its practical composition. It contains 24 products spanning three core categories: makeup, skincare, and haircare. This variety appeals to me more than calendars laden with tiny, impractical samples.
The selection features items I will genuinely use, including mascara, lip gloss, lipstick, essential skincare staples, and key haircare products. It feels like a curated collection of useful favourites, not just festive filler.
A Compelling Price Point
While the fear of missing out is a powerful motivator, the deal itself is undeniably significant. The set has a stated value of over £240. Currently, it is available on Amazon for just £62.95. This represents a discount of approximately 74% on products from a brand people buy throughout the year, a rarity that further justifies acting now rather than later.
L'Oréal Paris 24 beauty gift set | Amazon
In summary, while the L'Oréal Paris set is a fantastic option at this price, the broader advice is clear. If you intend to buy any beauty advent calendar this year, securing it sooner is the wisest course of action. It transforms the festive countdown from a source of potential stress into one of guaranteed anticipation.
Natalie Dixon is a Lifestyle reporter covering fashion, beauty, and lifestyle trends.