Unlock Free Products and Exclusive Perks with e.l.f. Beauty Squad
e.l.f. Cosmetics is renowned for its affordable, cruelty-free, and high-quality beauty products. The brand's loyalty program, known as the Beauty Squad, offers even more benefits to customers. Joining is free and quick, providing rewards such as points, perks, and exclusive extras for all members.
Immediate Benefits and Points System
Upon signing up, new members often receive a welcome offer, like free shipping on a first order or a small free gift. Points are earned with every purchase made directly on the e.l.f. website. Additionally, members can scan receipts from other retailers where e.l.f. products are sold to claim points. These points can be redeemed for rewards, including sample-sized items, mini products, or full-sized favourites.
Birthday Gift and Tiered Perks
One of the most beloved perks is a free birthday gift available to members at all tiers. Past gifts have included items like mini glow drops, lip products, cleansers, and eyeshadow palettes. The Beauty Squad features a three-tier structure based on points earned:
- Fan Tier (0–999 points): Access to a birthday gift, early access to new launches and sales, and general member exclusives.
- Pro Tier (1,000–1,999 points): All Fan benefits plus personalised and discounted product recommendations.
- Icon Tier (2,000+ points): All above benefits, plus behind-the-scenes content, product testing opportunities, bonus points events, and additional rewards.
Exclusive Access and New Product Highlights
Members enjoy loyalty-exclusive collections, early access to hyped drops and promotions, and opportunities for bonus points through reviews or campaigns. A recent example is the new Halo Glow Silky Powder Highlighter, priced at £9 in five shades. This product delivers a luminous finish, blends effortlessly, and feels lightweight on the skin.
Is It Worth Signing Up?
Yes, the Beauty Squad offers meaningful savings and extras. Occasional shoppers benefit from the birthday perk and welcome offers, while frequent buyers gain from the points system and higher-tier advantages. To get started, visit the e.l.f. Cosmetics website and sign up for the Beauty Squad today.



