Holly Willoughby's Makeup Artist Loves £9.50 NYX Mascara for Short Lashes
Holly Willoughby's makeup artist recommends £9.50 mascara

Holly Willoughby's personal makeup artist has shared an affordable beauty secret, highly recommending a high-street mascara that costs just £9.50. The product, hailed for its reliability and effectiveness, is a staple in her professional kit and is used on the popular TV presenter herself.

The Makeup Artist's Affordable Recommendation

Makeup artist Patsy O'Neill revealed her admiration for the NYX Worth The Hype Waterproof Mascara on Holly Willoughby's lifestyle platform, Wild Moon. Speaking about the budget-friendly find, O'Neill explained its suitability for a specific lash type.

"It's an ideal mascara for short lashes in need of added length and volume," O'Neill stated. She praised the brush design, noting it coats even the smallest lash hairs without creating a heavy or clumpy feel. The artist also highlighted that the formula is easy to remove, making it a practical, everyday choice.

Product Details and Application Tips

The mascara, which retails for £9.50 at Boots, is engineered to build seamlessly. Its lightweight formula allows users to layer multiple coats to achieve their desired intensity without clumping. A key feature is the tapered wand, designed to reach every lash from root to tip for a precise and defined finish.

For the best results, the brand advises starting at the base of the lashes and softly gliding the brush upwards. This technique helps to maximise both length and volume, delivering the 'worth the hype' effect the product promises.

Customer Reviews and Verdict

The mascara has garnered strong reviews from buyers on the NYX website. One satisfied customer confirmed its waterproof claims, stating, "When it says waterproof, it is VERY waterproof." Another reviewer called it a "repeat purchase," praising the brush shape and its staying power.

However, feedback was not universally perfect. Some users noted a tendency for the product to smudge or bleed by the end of the day, potentially due to oily skin or insufficient drying time. Despite this, the overall consensus remains positive, with many users with short, fine lashes reporting a noticeably fuller look.

Beyond this mascara, NYX is promoting festive collections, including a limited-edition Holiday Fat Gingerbread House Lip Makeup Set for £45 from Notino. The brand also offers virtual tools like a Virtual Consultation service and a Virtual Makeup Try-On to help customers shop from home.

For those seeking alternatives, the article mentioned the Guerlain Mad Eyes Mascara for £34 from LookFantastic and the Kylie Cosmetics Glossy Lip Kit for £29 from Boots.