The Give Me Cosmetics Recode Bonding haircare range, endorsed by celebrities including Michelle Keegan, Rita Ora, and Nicole Scherzinger, has launched a four-product bundle priced at £50, saving shoppers £23 compared to the individual total of £73. The set includes a shampoo, conditioner, leave-in mask, and hair oil, with free delivery on orders over £5.
Targeting Damaged Hair
Designed for hair damaged by heat styling, bleaching, colour treatments, or stress, the range focuses on strengthening weakened strands and reducing split ends and breakage. The hero ingredient is RonaCare Biotin Plus, a compound that fortifies the hair's keratin structure and boosts elasticity. The brand claims the products are clinically proven to deliver 55% fewer split ends after just one use.
The leave-in mask is a standout product, intended to be used once or twice a week in place of conditioner. After shampooing, users apply the mask to towel-dried hair, leave it for five minutes, then blow dry and finish with the hair oil for extra shine and frizz control.
Affordable Alternative to Premium Brands
The launch taps into the growing demand for bond-building haircare, popularised by brands like Olaplex and K18, but at a more accessible price point. For comparison, at LookFantastic, the Olaplex Hero Bundle (including No. 4 Shampoo, No. 5 Conditioner, and No. 3 Hair Perfector) costs £92. At Space NK, the K18 HAIR Damaged Hair Rescue set is £50 but includes smaller travel-sized products: a 53ml shampoo, 15ml mask, and 47ml protectant.
Customer Reviews
Early customer feedback on the Give Me Cosmetics website has been overwhelmingly positive, with exclusively five-star reviews so far. One purchaser said their hair felt "like I've just walked out of a salon," adding: "I have hair that is very frizzy and flyaway, usually have to use lots of different products. I'll not need to anymore." Another commented: "I honestly can't believe the difference in my hair after just one wash and treatment. It's never been so soft!" A third reviewer stated: "My split ends have been an issue for years... After consistently using Recode, my hair no longer looks damaged, and I can style it however I want, and it looks so healthy. This routine is my new holy grail."
Additional Offers
Give Me Cosmetics has also launched its Summer Solstice Savings, offering discounts on other bundles. The Summer Prep Bundle, worth £83, is reduced to £25 and includes Argan Oil and Coconut Oil Shampoo and Conditioner, a Wide Tooth Comb, Vitamin C Cleanser, SPF50, Peach Punch Body Scrub, Sunset Serenity Body Spray, Candy Floss Lip Scrub, and Lemonade Lip Repair. The Full Haircare Set is reduced from £35 to £24, and the Four Curls Full Haircare Set is down from £45 to £32, suitable for curly, wavy, kinky, and coily hair types.
