Bullring Boutique Closing After Four Years, New Brand Promised
Bullring Boutique Closing, New Brand Promised

A Birmingham Bullring boutique is set to close after four years. Breitling, a luxury watch brand, will shut the little loft concept store it opened in 2022 on the upper level of the West Mall. According to store staff, the shop will close on Sunday, June 21.

The Bullring has confirmed the closure, adding something new is coming instead. Hammerson, which owns the shopping centre, told BirminghamLive a 'new, exciting brand' would be coming soon. It said it was too early to make an announcement on what brand that would be and that news would follow.

Other new stores coming to Bullring

Earlier this spring, it was confirmed another new store is 'coming soon' to the upper level. Hoarding is now up at the former AllSaints unit, showing the forthcoming arrival of sports brand New Balance. They join the likes of Lululemon which opened on Saturday, May 2.

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Meanwhile on Link Street between Bullring and Grand Central, a new sweet shop has opened selling international candy brands, cereals and drinks. Sweets From Heaven is right beside the Little Dessert Shop on the Grand Central side of the passageway.

Other brands still promised are Lovisa, which is under hoarding on the lower ground floor. Work is also underway at the old SDMN store where a new pop-up is on the way.

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