A UK-based content creator has undertaken a deliciously comprehensive mission, spending a hefty £40 to purchase and rate every large Cadbury Dairy Milk chocolate bar he could find. Carmie Sellitto documented his sugary quest in an Instagram video, providing brutally honest verdicts on the modern array of flavours that now sit alongside the classic original.
The Chocolate Haul and Initial Impressions
Armed with a towering pile of Dairy Milk varieties, Carmie Sellitto informed his followers of his £40 investment before diving in. The era of simple choice is over, with shelves now stocked with numerous iterations beyond the traditional Dairy Milk, Caramel, and Fruit & Nut.
He kicked off his taste test with the Caramel Nut Crunch, which he likened to a Kinder Bueno, awarding it a solid 8.5 out of 10. Next was the Crunchie Bits bar. After joking about its pitted appearance, he praised its crunchiness, giving it a high score of 9 out of 10.
Surprising Scores and Scathing Reviews
The review took a turn with the classic Dairy Milk Caramel. Carmie admitted he expected a liquid centre and found the flavour "pretty boring," even comparing it to cheese. It received a mediocre 6 out of 10. The Cadbury's White chocolate bar fared worse, described as tasting almost identical to a Nestle Milky Bar and scoring a lowly 4 out of 10.
One of the biggest surprises was the Marvellous Creations bar, filled with fruit jellies and popping candy. Carmie called it "random but so fun to eat," ultimately giving it a 9 out of 10. However, it was the newer additions that truly stole the show.
The Top Tier and The Ultimate Winner
The new Dairy Milk Biscoff variant was a massive hit, with Carmie confessing he could eat the whole bar in minutes and awarding it a perfect 10 out of 10. The Dairy Milk Oreo bar sent him into further raptures, being dubbed "the definition of cookies and cream" and scoring an incredible 12 out of 10.
Yet, the crown went to Dairy Milk Salted Caramel. Upon seeing the caramel's 'pull,' Carmie declared, "This wins already." He crowned it the champion with a staggering score of 20 out of 10, praising its look and taste. The Dairy Milk Daim bar also secured a perfect 10 out of 10.
Not all new flavours were successful. Caramilk was a notable failure, with Carmie hitting out that it tasted like "out of date advent calendar chocolate," earning it a mere 2 out of 10. The White Oreo was deemed better than the original but still only scored 5 out of 10.
Finally, he revisited the original Cadbury's Dairy Milk7 out of 10.
Carmie Sellitto's exhaustive chocolate taste test offers a definitive guide for sweet-toothed shoppers, revealing which of Cadbury's modern innovations are worth your money and which should be left on the shelf.
