Boots has kicked off its Boxing Day promotions ahead of schedule, offering significant savings across beauty, skincare, and electrical items. Among the standout deals is a major price cut on a popular electric toothbrush that has garnered praise from both shoppers and dental professionals.
Substantial Savings on a Hygienist-Recommended Brush
The Oral-B iO2 Electric Toothbrush and Travel Case has seen its price dramatically reduced in the sale. Originally retailing for £100, it is now available for just £35, representing a saving of £65 or 65 per cent. The brush is available in two colour options: Calm Pink and Night Black.
This model promises a deep clean, with features including a small oscillating head designed to reach difficult areas, three intensity levels for gum protection, and a long-lasting battery that shoppers confirm lasts for several weeks on a single charge. Crucially, it has been recommended by dentists and hygienists, with one reviewer noting their dentist was visibly happier with their oral health after switching to this brush.
Shopper Reviews Highlight Effectiveness
Customer feedback on the product has been overwhelmingly positive. Many users have reported a noticeable difference in how clean their teeth and mouth feel.
One five-star reviewer stated: "This is one of the best. It gets into all the difficult places because of the small head. It was highly recommended by my favourite hygienist. I have amazing teeth and my mouth feels very clean."
Another shopper, a first-time user of an electric toothbrush, commented on its simplicity and effectiveness: "It is really good and my teeth feel much cleaner, definitely worth buying and it was on special offer." The lack of complicated settings, compared to older models, has also been highlighted as a major benefit.
Important Considerations for Buyers
Shoppers should note that the product comes with a European plug, which is common for many electric toothbrushes. A suitable UK travel adaptor can be purchased separately, with options available on sites like Amazon for around £5.99.
Boots' daily electrical deals, which launched on 24 December 2025, also include discounts on other items such as heated hair tools, LED face masks, and razors. For those seeking an alternative, a Sonic Electric Toothbrush is also discounted on Amazon, down to £25.99 from £79.99.
This early Boxing Day offer presents a significant opportunity for consumers to invest in their oral hygiene at a fraction of the usual cost, backed by professional recommendations and strong user testimonials.
