Tesco is set to provide a free hot breakfast to thousands of serving personnel and veterans at 335 cafes across the UK this Sunday, June 28, in recognition of Armed Forces Day. The supermarket chain will reduce the price of seven breakfast items to £0 for those who have served in the Armed Forces, benefiting approximately 160,000 regular shoppers, including 159,000 regulars and 32,000 reservists.
Eligibility and identification requirements
All serving Armed Forces personnel can present their MOD90 identification card at The Café at Tesco to receive the offer. Veterans can also benefit by showing a valid Veteran’s ID card, marking the second consecutive year that veterans have been included. Since 2022, Tesco has given away over 7,800 free breakfasts through this initiative.
Available menu items
The free breakfast options include The Breakfast, The Veggie Breakfast, The Vegan Breakfast, Sausage Bap, Egg Bap, Veggie Bap, or the Bacon Bap. Customers must first go to the drinks counter, show their military ID to a staff member, and receive a coupon. They then take the coupon to the kiosk to place their order, scanning the barcode during the transaction to redeem the free breakfast.
Statements from Tesco leadership
Ashwin Prasad, Tesco UK CEO and Executive Sponsor of the Armed Forces Network, said: “Tesco has a long association with the Armed Forces and we are proud to be the leading private sector employer of veterans in the UK, which we support through our thriving Armed Forces network. This Armed Forces Day, we are recognising those who serve and have served. Everyone loves a free breakfast and it’s a nice way of thanking them for their service.”
Sabrina Lungo, Chair of the Armed Forces Network at Tesco, added: “We take great pride in our connection with the Armed Forces and offering this small token of appreciation on Armed Forces Day, is just one way that we’re helping and recognising serving personnel and veterans. In 2025, we reconfirmed our commitment to the Armed Forces Community through re-signing the Armed Forces Covenant and launching our three-year partnership with Help for Heroes, to support not only our veterans at Tesco but the wider community.”
Broader context
Tesco is the leading private sector employer of veterans in the UK. The company has a long-standing association with the Armed Forces and supports them through its Armed Forces Network. The free breakfast offer is part of Tesco’s ongoing commitment to the Armed Forces community, including the re-signing of the Armed Forces Covenant in 2025 and a partnership with Help for Heroes.
