The UK government has launched a major crackdown on the illegal vape trade, introducing new rules that could see rogue traders hit with fines of up to £10,000 and potential prison sentences.
What the New Vape Rules Entail
Under the new law, announced by the Labour Party government, all electronic cigarettes sold in the UK will be required to carry a digital stamp featuring a QR code. This measure is designed to empower both consumers and enforcement officers to instantly identify counterfeit and unregulated products. The government stated that these steps are crucial to disrupt the criminal networks profiting from the black market vape business and to shield the public from dangerous, unlicensed goods.
Industry and Expert Reaction
The announcement has been met with support from public health and trading standards bodies. Hazel Cheeseman, Chief Executive of Action on Smoking and Health, emphasised that aligning the penalties for illegal vape sales with those for illicit tobacco sends a powerful and consistent message. She added that these measures, alongside the Tobacco and Vapes Bill, will help address youth vaping while preserving access for adult smokers seeking to quit.
John Herriman, Chief Executive of the Chartered Trading Standards Institute, told the BBC that his organisation has long focused on this issue. He welcomed the involvement of HMRC and Border Force, stating it would add "significant weight to the enforcement activity" and make a real difference to a problem that has been a "real scourge of the high street."
A Boost for Legitimate Businesses
The legitimate vaping industry has also voiced its approval. Gillian Golden, Chief Executive of the Independent British Vape Trade Association, praised the "concerted effort" to stamp out rogue trading. She highlighted that illegal products have not only been a scourge but have also created unfair competition and caused reputational damage to what is considered the UK's most popular and effective smoking cessation aid.
