Aston Villa fans can now get their hands on the club's fresh look for the upcoming season, with the 2025/26 home and away kits officially on sale. The new strips, produced by Adidas, mark the second collection under the long-term partnership between the brand and the Birmingham club.
Design and Details of the New Villa Kits
The home shirt retains the iconic claret and blue colours that are synonymous with Aston Villa. The design features a classic aesthetic, with claret body and blue sleeves, staying true to the traditional look supporters expect. The away kit offers a bold contrast, adopting a "Solar Red" colour scheme with subtle grey details. This vibrant red shirt is paired with matching red shorts and socks, creating a striking alternative strip.
Both shirts prominently feature the Adidas logo, the club's crest, and the principal sponsor, BK8. The kits are available for purchase through multiple channels, including the official Aston Villa online store and the physical Villa Park superstore. Supporters can choose from a range of options, including authentic player versions and standard replica shirts.
Pricing and Fan Reaction to the Release
The pricing structure for the new collection has been set. The replica adult shirt is priced at £80, while the authentic player version costs £120. There are also dedicated kits for junior fans, with children's replicas available.
Initial reactions from the Villa fanbase have been mixed, as is often the case with new kit releases. Some supporters have taken to social media to praise the classic home design, while others have expressed stronger opinions about the vibrant red away kit. The commercial success of the kit will be a key metric for the club as they continue to build their brand and commercial revenue under the current ownership.
The launch of the new kit is a significant retail event for Aston Villa, coming at a time when the club is competing at the highest level of European football. Wearing the latest shirt will allow fans to show their support as Unai Emery's squad aims for another successful campaign in both the Premier League and continental competitions.
