West Ham United have dropped a potential hint regarding Jarrod Bowen's future, as the forward appears prominently in the club's new kit release for the 2026/27 season. The 29-year-old has been strongly linked with a move to Aston Villa following West Ham's relegation to the Championship, with Unai Emery's side considered favourites to secure his signature ahead of Everton and Manchester United.
Bowen Featured in Kit Launch Video
In a 15-second clip shared on social media, Bowen is the first player to appear, sitting down with a serious expression. The video also includes midfielder Tomas Soucek, suggesting it may have been filmed before the World Cup or after the Czech Republic's elimination last Thursday. While the timing makes it difficult to interpret as a definitive statement on Bowen's future, his inclusion indicates West Ham's confidence that he will remain at the London Stadium next season.
The Hammers recently sold Mateus Fernandes to Tottenham Hotspur for £85 million, reducing any financial pressure to sell their captain. The club is keen to retain Bowen as they aim for an immediate return to the Premier League.
Aston Villa's Transfer Plans
Villa have yet to make any signings this summer, with attention instead focused on the future of star player Morgan Rogers. Arsenal lead Chelsea in the race for his signature, with the Premier League champions keen to bolster their attack. Villa are determined to keep Rogers or secure a British record fee of £130 million for his sale.
Arsenal have identified Paris Saint-Germain's Bradley Barcola as an alternative but appear preoccupied with an attempt to sign Bruno Guimaraes. However, a move for the Newcastle United midfielder looks unlikely, especially as Sandro Tonali is set to join Tottenham. Fernandes' move to north London could also impact Villa's hopes of bringing Bowen to the Midlands.
Other Targets for Villa
Bowen's West Ham teammate Crysencio Summerville has also been linked with a move to Villa Park. Additionally, Villa are reportedly considering James Trafford and Zion Suzuki as potential replacements for Emi Martinez, who may leave this summer.
West Ham's kit release, while not conclusive, suggests the club is planning for Bowen's continued presence. The forward's inclusion as the face of the new campaign underscores his value to the team as they prepare for life in the Championship.
