Morrisons Introduces EV Charging Loyalty Points Across UK Petrol Stations
Morrisons has announced a significant change to all its UK petrol stations, effective from Tuesday, March 17. Drivers using electric vehicles can now earn 5 Morrisons More Points for every £1 spent at any Motor Fuel Group EV Power charging bay nationwide.
These points are fully redeemable at any Morrisons supermarket, providing added value for customers on the go. This initiative coincides with the installation of 250 new ultra-rapid chargers at Morrisons forecourts this year, making it more convenient than ever for shoppers to charge their vehicles while accumulating loyalty rewards.
Enhanced Customer Benefits and Infrastructure Investment
The Morrisons More Card enables customers to convert their points into Morrisons Fivers and access exclusive prices, personalised offers, and member-only rewards through the dedicated app. This new partnership with MFG represents a strategic move to integrate EV charging into the loyalty programme.
Since acquiring Morrisons forecourts in January 2024, MFG has completed a £105 million investment to upgrade these sites. As part of a broader £400 million EV infrastructure investment plan, MFG is installing an additional 250 ultra-rapid charging bays across Morrisons locations.
Leadership Perspectives on the Collaboration
Martin Symes, EV Director at MFG, expressed enthusiasm about the partnership, stating, "We are delighted to partner with Morrisons to reward our EV Power customers with Morrisons More Points. This collaboration is another step forward in our commitment to creating a seamless, customer-focused EV charging experience."
He added, "With the addition of 250 ultra-rapid charging bays this year at Morrisons sites, we are proud to play a leading role in building the infrastructure required for the UK’s electric future."
Matt McLellan, Group Customer, Marketing and Data Director at Morrisons, highlighted the customer-centric approach, saying, "We are always looking for new ways to give our customers more value through the Morrisons More programme, and this partnership with MFG does exactly that."
He explained, "Rewarding customers with 5 Morrisons More Points for every £1 spent charging at all MFG EV Power bays across the UK means they can earn valuable points on the road and enjoy savings when they shop with us in store."
McLellan emphasised the evolving nature of customer needs, noting, "As more drivers make the switch to electric vehicles, it’s important that we continue to evolve our loyalty offering to reflect how our customers live their lives. By linking EV charging with Morrisons More Points, we’re making it even easier for customers to benefit from choosing Morrisons - whether they’re filling their fridge or powering their car."
