In a significant shift for its customer base, Sky Mobile has confirmed it will implement its first mid-contract price increase in more than seven years. The change will see the majority of its data plan customers paying an extra £1.50 each month.
Details of the Sky Mobile Price Increase
The new charges will begin appearing on bills from 14 February 2026. For a typical customer, this adds up to an additional £18 over the course of a year. The move ends a longstanding policy where Sky had avoided raising prices for customers still within their minimum contract term.
A spokesperson for the mobile giant, which competes with networks like EE, Vodafone, and Three, stated: “To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February.”
They emphasised the decision was not taken lightly, referencing the seven-year freeze, and cited “ongoing cost pressures being faced across the industry” as a key reason. The additional revenue will reportedly support continued investment in network infrastructure and customer experience.
Not All Customers Will Be Affected
While the “majority” of plans will see the £1.50 monthly rise, the increase is not universal. Approximately 8% of tariffs will increase by a smaller £1 per month (£12 annually), and around 1.9% will see a larger £3 monthly hike (£36 per year).
Critically, several customer groups will be completely exempt from the February increase:
- Anyone who joined, upgraded, or changed (‘mixed’) their plan on or after 6 November 2025, as they are already on the newer pricing.
- Customers on a social tariff, whose prices will remain frozen for a fourth consecutive year.
- Subscribers on certain unspecified data plans, though Sky has not publicly listed these exempt tariffs.
Context and Industry Trends
This mid-contract rise marks a notable policy change for Sky Mobile. The industry has seen widespread price increases linked to inflation, but Sky had previously shielded its in-contract customers from such changes. The provider did increase prices for out-of-contract customers by a similar £1.50 per month in February 2025.
The announcement will likely prompt customers to review their contracts and current spending. For those not among the exempt groups, the increase is a fixed cost that will apply for the remainder of their contract term, underscoring the importance of understanding tariff details when signing up for a new mobile plan.
