Millions of Sky Mobile customers across the UK are facing a deadline to prevent an upcoming increase to their monthly bills. The provider is implementing a price rise that will add an extra £18 per year to the cost of most plans.
The Deadline to Cancel Without Charge
Notices regarding the change were dispatched to affected users on January 6, 2026. Customers have a 30-day window from receiving this notification to cancel their contract without incurring any penalty fees. This means the opportunity to leave penalty-free is time-sensitive and varies for each individual based on their notification date.
Ernest Doku, a mobiles expert at the comparison site Uswitch, urged customers to act promptly. “The 30-day window is narrow and can be easily missed,” he warned. “If you are unhappy with this increase, use your right to walk away.”
What the Price Change Means for Your Bill
The increase will see most Sky Mobile customers charged an additional £1.50 each month. The new pricing will be reflected in bills starting from February 14, 2026. Sky Mobile has stated that this is its first mid-contract price rise for over seven years.
A spokesperson for Sky Mobile explained the decision, saying: “To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February. We don’t take decisions like this lightly.”
The company cited ongoing industry cost pressures and rising wholesale network costs as key reasons for the adjustment. They stated the move allows continued investment in network infrastructure and customer experience.
Sky's Variable Price Model Explained
Unlike many major mobile operators who link annual price rises directly to inflation rates, Sky Mobile operates a variable price model. This approach grants the company flexibility to adjust prices as it deems necessary, rather than applying an automatic, formula-driven increase.
In a blog post, Sky’s Chief Operating Officer, Devesh Raj, defended this model. He said it provides “greater flexibility to price competitively and helps us keep overall costs lower for customers.” Raj reiterated that the increases reflect the mounting cost pressures faced by all connectivity businesses.
For customers, the immediate priority is to check communications from Sky Mobile and mark their personal 30-day deadline if they wish to consider switching providers to avoid the higher charges.
