Iro Sushi, a rapidly expanding sushi chain, has announced plans to open five new UK locations as part of an ambitious growth strategy. The new outlets will be situated in Basingstoke, Bristol, Ipswich, Ilford and Maidenhead, bringing the total number of branches to 38.
Expansion Details
The brand, founded in 2014 by trained sushi chef Chhong Sherpa, is known for serving fresh, made-to-order, restaurant-quality sushi and Japanese-inspired dishes. The new openings will strengthen its presence in existing regions such as the Thames Valley and Home Counties, while also marking its entry into new towns and cities, including Bristol and Ipswich.
Store Design and Technology
The design of the new stores will be inspired by traditional Japanese drinking establishments known as Izakayas. Additionally, the chain plans to incorporate technology to enhance operational performance and customer experience.
Mr Sherpa commented: “This is another significant milestone for Iro Sushi. Over the last six months, we’ve worked hard to refine our proposition with the launch of our new store format and continue evolving our menu. Now, with the foundations firmly in place, we’re ready to turbocharge our growth with the opening of new sites across the UK.”
Growth and Ambitions
Mr Sherpa noted that the openings would “create new opportunities” for the company to introduce the brand to more consumers. “It will also take Iro Sushi a step closer to becoming the brand of choice for lovers of sushi and Japanese cuisine across the country,” he added.
The new signings follow continued momentum for the business. Last year, the group delivered system sales of £18.5 million, a 29 per cent increase year-on-year, and 19 per cent on a like-for-like basis.
According to Iro Sushi, the company has a “growing pipeline of committed sites and franchise partners” and is on track to achieve its ambition of reaching 100 locations by 2030.
