Almost five thousand shoppers have been left empty-handed after a UK fashion brand collapsed, with administrators confirming they will receive neither their orders nor their money back.
Administrators Confirm Widespread Losses
Huh. Ltd was placed into administration in November 2025. The administrators, Maxwell Davies, have now stated it is highly unlikely the company will repay any money to customers or deliver the missing goods they paid for.
Official documents filed with Companies House reveal the scale of the disaster. The business fell into administration with total debts of approximately £575,000. This includes a sum of £162,319 owed to 4,983 individual customers who placed orders that were never fulfilled.
The company holds only around £56,060 in available assets, comprising cash and leftover stock. With administrators' costs estimated at £58,781 alone, there are virtually no funds left for customers, who are classed as unsecured creditors.
A Broken Promise and Mounting Debts
Just three weeks before the company's failure, the owner, Jack Lowe, had publicly assured that anyone owed money would be repaid. Administrator Ruth Ellen Duncan has now contradicted this, confirming such an outcome is improbable.
The list of creditors extends beyond disappointed customers. HMRC is owed £73,310, and the Danish furniture giant Hay APS is due £111,000. The administrator is now investigating the company's conduct in the period leading to its collapse to see if any further assets can be recovered.
"I am pursuing a detailed investigation into the affairs and trading activities of the company to identify any potential assets that can be realised for the benefit of the creditors," Ms Duncan stated. She has invited any creditor with concerns or information to come forward.
From Trustpilot Fury to Final Collapse
The firm's troubles were visible long before the administration. It had amassed nearly 3,000 one-star reviews on Trustpilot, with furious customers reporting undelivered items, unprocessed returns, and an inability to contact the owner.
Mr Lowe, 38, had previously blamed supply issues, claiming a breakdown with a key supplier in September 2025 caused a backlog that "snowballed". When questioned about why he didn't halt online orders or post a warning on the website, he said he was conscious it "would put off future customers".
The company's journey began in 2011 with a £20,000 loan from Mr Lowe's parents, starting as a single shop in Hackney. After moves to Stoke Newington and Canterbury, the 2020 Covid lockdowns boosted online homeware sales, making it their most profitable year. However, the business returned to loss in 2021 and relied on directors' loans and a VAT payment plan to survive.
After finally losing its key supplier, the company could not meet rent or refund obligations, leading Mr Lowe to seek advice and place Huh. Ltd into administration on 5 November 2025.
What Customers Can Do Now
Administrators have advised affected customers to contact their bank or card provider to request a chargeback. This is a special type of refund available when goods or services are not received and the merchant is unresponsive.
The collapse of Huh. Ltd serves as a stark reminder of the risks for consumers when buying from companies in financial distress, especially where payment is taken upfront for goods not yet dispatched.
