Shoppers across the UK are being urged to head to Aldi stores from Friday morning after the discount supermarket announced a dramatic, last-minute price cut on its essential Christmas vegetables.
A Surprise Price Slash Ahead of Christmas
In a move that intensifies the fierce competition between grocery giants, Aldi has revealed it is reducing the cost of its key festive vegetable deal even further. The supermarket had originally pledged to charge 8p per item in a November promotion, but in a shock announcement on Thursday, 18th December, it confirmed prices are dropping to just 5p per product.
The incredible offer, which rolls out on Friday, 19th December, covers a selection of Christmas dinner staples. Customers can pick up the following for 5p each:
- White Potatoes (2kg)
- Carrots (1kg)
- Parsnips (500g)
- Red Cabbage
- White Cabbage
- Brussels Sprouts (500g)
- Swede
The deal is available in stores until Christmas Eve, 24th December, or while stocks last, prompting a likely rush from bargain-hunting customers.
The Intensifying Supermarket Price War
Aldi's aggressive pricing is seen as a direct volley in the ongoing 'supermarket wars', with all major chains battling to offer the cheapest Christmas essentials. The grocer also stated it has reduced the price of its British Large Frozen Turkey to £2.46 per kg, claiming it is now the cheapest retailer for both fresh and frozen turkeys.
However, Aldi is not alone in offering rock-bottom prices on vegetables. Morrisons is also selling key roast dinner components for 5p, but this requires a More Card. Their savings are substantial:
- Carrots (1kg): 93% saving (was 69p)
- Parsnips (500g): 93% saving (was 74p)
- Brussels Sprouts (500g): 95% saving (was £1)
- Swede: 92% saving (was 62p)
Other competitors are close behind, with Lidl pricing similar veg at 8p, and both Sainsbury's and Tesco at 15p. The offers vary slightly between retailers but focus on the same core festive items.
Act Fast for Festive Savings
With all these deals labelled as 'while stocks last' or for a strictly limited time, the message for consumers is clear: act quickly. The bargains are expected to draw significant crowds when stores open on Friday morning, as families look to trim the cost of their Christmas celebrations.
This pre-Christmas price battle highlights the intense pressure on supermarkets to attract customers during the most lucrative trading period of the year. For UK households, it translates into unprecedented savings on the centrepiece of the festive meal, though securing the deals may require an early visit to the aisles.
