Aldi has ignited a festive price war by dramatically undercutting rival Tesco to offer the UK's most budget-friendly Christmas dinner. The discount supermarket is providing a complete feast for a family of six for an astonishing £9.31, or just £1.55 per person.
The Festive Feast for Under a Tenner
The headline-grabbing deal, which runs from Monday, December 22, to Christmas Eve on December 24, includes all the traditional components. Shoppers can get a British Small Whole Turkey, priced at £2.45 per kg, alongside all the essential trimmings and vegetables. In a further aggressive move, Aldi has slashed the price of key festive vegetables to just 5p each from 19 December. This offer covers White Potatoes (2kg), Carrots (1kg), Parsnips (500g), Red and White Cabbages, Brussels Sprouts (500g), and Swede.
Supermarket Rivalry and Customer Reaction
Aldi's move is a direct challenge to Tesco, which had launched its own competitive deal to feed six for £9.55. Tesco's Clubcard members can access vegetables for 15p a bag. Aldi attributes its ability to offer such low prices to partnerships with British growers and a fixed-cost pricing model, ensuring farmers receive a fair price. Due to high demand, Aldi has limited each 5p vegetable to four per customer.
The incredible value has sparked a mixed reaction on social media. While many are thrilled, others question why such low prices aren't available throughout the year. "So, why can't vegetables be sold as cheap all year round? Depending on seasons?" one Facebook user demanded. Another suggested supporting local farm shops, while a third highlighted accessibility issues: "I wish Lidl and Aldi did home deliveries... lots of older people can't get out to the shops and could benefit from the cheaper prices."
What This Means for Shoppers
This intense competition between Aldi and Tesco delivers clear short-term savings for consumers during the costly holiday period. Aldi's commitment, reaffirmed with this offer, is to remain the cheapest supermarket for a Christmas dinner. However, the public response underscores a broader desire for consistent, year-round affordability in essential groceries, pushing the conversation beyond festive deals to everyday food costs.
