Asda is delivering a timely festive boost to motorists across the UK with a new money-saving initiative that combines grocery shopping with cheaper fuel. The supermarket giant is urging customers to take advantage of a limited-time offer that could lead to significant savings at the pump.
The 72-Hour Fuel Saving Challenge
Shoppers are being prompted to act quickly, with the retailer encouraging a £15 spend within the next 72 hours to unlock the benefit. This promotional push is part of a wider December campaign running from 1-31 December 2025. During this period, drivers who purchase £15 or more in groceries at any Asda Express store can immediately claim 3p off per litre of fuel purchased at the same location.
With nearly 500 Express stores nationwide, this offer makes cutting fuel costs more accessible for millions while they pick up everyday essentials. The process is straightforward: customers must complete their £15 shop inside the Express store before proceeding to pay for both their groceries and fuel at the till to activate the discount.
Unbeatable Value on Everyday Essentials
Asda Express locations already promise value, matching prices on key staples with their larger supermarkets. Shoppers can expect the same cost on items like:
- Bread and milk
- Chicken fillets and beef mince
- Cheese
- Selected fresh fruit and vegetables
Furthermore, the convenience stores are running exclusive deals this season, including:
- 2 for £6 on Ready Meals & Pizza
- Bread, Pasta & Sauce at 3 for £5
- A Premium Meal Deal for just £4.92, undercutting competitor prices
- 3 for 2 offers on RTD drinks and wine minis
Expanding Convenience for Customers
Joseph Sutton, Vice President for Asda Express, foodservice and fuel, emphasised the retailer's commitment to helping household budgets. "We know every penny matters for our customers," he stated. "This offer gives people a little extra help - letting them save on fuel while offering unbeatable value as they stock up on everyday essentials or festive treats in the run-up to Christmas."
This initiative coincides with Asda's aggressive expansion of its convenience footprint. The company recently announced plans to launch up to 20 new Express stores before the year ends. A key opening occurred on Wednesday in Liverpool, marking the retailer's first store within the city centre, a strategic move to capture more urban shoppers.
For drivers looking to economise during the expensive festive period, this dual offer presents a practical way to manage costs. By combining essential grocery shopping with a tangible fuel saving, Asda is positioning its Express stores as a one-stop solution for value-conscious consumers throughout December.
