Shoppers across the UK are getting a surprisingly fragrant early Christmas present, thanks to a major price cut at high street pharmacy giant Boots. The retailer has slashed the price of a popular Adidas aftershave by 30%, sending customers into a spin over its quality and value.
A Scent That Defies Its Price Tag
The Adidas Vibes Energy Drive Eau de Parfum (100ml) has been reduced from £23 to just £14. This significant discount, part of a wider 30% off promotion on a collection of perfumes and aftershaves, is timed perfectly for the festive gift-buying season. The move has led to a wave of positive reviews from customers who admit they were taken aback by the fragrance's appeal.
Many buyers have described the scent as distinctly "masculine" and "refreshing," with a wide appeal. Feedback suggests it's popular with a diverse range of men, from younger guys to those in more rugged trades. One customer, who works in construction, revealed he purchased the fragrance without smelling it first. He was "pleasantly shocked" to find that "everyone gives me compliments." He praised its strong, lasting aroma, a sentiment echoed by a five-star reviewer who confirmed the scent "lasts all day."
Customer Reviews Pour In
The overall consensus from Boots shoppers is one of delighted surprise. Another satisfied customer stated they were "positively surprised," noting the scent is "fresh with nice undertones but definitely not like a cleaning product or air freshener." They concluded it was "worth trying, good for all." Others have called it "great value for money" and remarked that it makes the wearer "feel expensive" – a similar effect noted with pricier fragrances like Next's Code range.
While one reviewer felt the fragrance was on the lighter side, most disagree, emphasising its strength and longevity. The packaging has also received praise, with customers mentioning it comes in a "nice bottle." The recurring themes in reviews are affordability, a compliment-attracting scent, and excellent value, making it a standout steal in Boots's current sale.
The Perfect Stocking Filler?
With the discount announced on 07 December 2025, Boots is clearly targeting last-minute Christmas shoppers seeking a quality gift that doesn't break the bank. The Adidas Vibes Energy Drive is now positioned as a prime candidate for a stocking filler or secret Santa present.
It's important to note that this is not the only fragrance deal available. Boots's sale includes a "bunch of perfumes and aftershaves," offering plenty of choice for festive gifting. However, the strong positive reaction to this particular Adidas scent suggests it has become an unexpected hero product of the promotion. For anyone seeking a reliable, well-reviewed, and affordable men's fragrance this Christmas, the £14 price point at Boots makes it a very compelling option.
