Chocolate giant Cadbury has sparked a major backlash from customers after quietly reducing the size of its popular Mini Eggs bags while keeping prices largely unchanged.
What is the Cadbury Mini Eggs weight change?
The confectionery firm, owned by Mondelēz International, has cut the weight of its standard Cadbury Mini Eggs bag from 80 grams in 2025 to approximately 74 grams this year. This represents a reduction of around 7.5% in product volume.
Despite this significant decrease in size, the retail price for consumers has remained stubbornly high. Shoppers report paying roughly £2 per bag, though prices vary by retailer. For instance, Tesco sells the bag for £2 without a Clubcard or £1.80 with one, while Asda's current price is listed at £1.74.
Customer fury erupts on social media
The change, a classic example of 'shrinkflation', has not gone unnoticed by loyal Mini Eggs fans, who have taken to social media platforms to voice their anger and disappointment.
One direct complaint on X, formerly Twitter, targeted Cadbury UK, stating: "@CadburyUK are taking the mick now!!! Was 80g last year!!!"
Another disgruntled shopper linked the issue to broader concerns about Easter products, commenting: "Not only are Easter chocolates on sale too early they have doubled in price and lowered the weight and changed ingredients. Bag of 18 mini eggs £2. What a joke. I have stopped eating chocolate just in a silent protest at the prices that are charged."
Company blames soaring production costs
In response to the outcry, Mondelēz International has defended the decision, pointing to a sharp increase in production expenses across its supply chain. A company spokesperson explained that altering product size was a "last resort" after attempts to absorb rising costs.
The statement highlighted specific pressures: "We are continuing to experience significantly higher input costs... with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously. Meanwhile, other costs like energy and transport, also remain high."
The firm concluded that the weight reduction to 74g was necessary to "keep them competitive" without compromising on the taste and quality consumers expect from the Cadbury brand.
The controversy places Cadbury Mini Eggs at the centre of the ongoing shrinkflation debate, where consumers across the UK are increasingly noticing they get less for their money at the supermarket checkout.
