In a festive first, high street bakery giant Greggs has launched its own collection of Christmas cards, with each one containing a delicious bonus: a voucher for a complimentary sausage roll.
The Ultimate Secret Santa Solution
Branded the Ultimate Secret Santa Surprise, the new range is designed to blend seasonal humour with a small, edible treat. Each card, priced at £3.95, is printed with special heat-sensitive ink. When warmed, this ink reveals a unique voucher code that can be redeemed for either a traditional or a vegan sausage roll at any Greggs shop.
Customers can also add a personal touch to selected designs by uploading a photo of a friend or relative to be superimposed onto an image of a sausage roll. The entire collection is available exclusively through the online card retailer Moonpig.com, marking a significant new e-commerce partnership for the bakery chain.
Tackling Festive Gift Anxiety
The launch is a direct response to the stress many feel during the festive gift-giving season. Research commissioned by Greggs and conducted by Censuswide in November surveyed 2,000 people and uncovered widespread anxiety around Secret Santa exchanges.
The study found that 43% of people experience stress when told they must take part in a Secret Santa. Nearly a third (31%) are required to participate in two or more such exchanges each year, leading to last-minute panic buying, with 67% of respondents admitting to purchasing gifts at the eleventh hour.
Perhaps reassuringly for Greggs, the research also indicated a strong appetite for their savoury solution: a third (33%) of those surveyed said they would be pleased or thrilled to receive a Greggs sausage roll as a present, while one in ten (10%) claimed receiving one would make their entire Christmas Day.
Official Reactions to the Savoury Launch
Hannah Squirrell, Customer Director at Greggs, commented on the innovative launch. "We're all about bringing a smile to people's faces, and what better way to do that at Christmas than with a card that comes with a tasty treat?" she said. "Partnering with Moonpig means fans can now send festive wishes with a Greggs twist – whether it's a laugh for your Secret Santa or a surprise for someone who's tricky to shop for."
Rachael Halliday, Marketing Director for Moonpig UK, added: "By teaming up with Greggs, we're giving people a fun, thoughtful and easy way to show they care – because sometimes the smallest gestures, like a personalised card with a little treat inside, make the biggest impact."
The collaboration offers a novel answer to the perennial problem of finding a simple, universally appreciated gift, proving that sometimes, the most festive gesture comes wrapped in pastry.
