In a significant pre-Christmas price cut, discount supermarket Lidl has reduced the cost of its fresh whole turkeys, positioning itself as a leading destination for budget-conscious festive shoppers.
Details of the Festive Price Slash
The supermarket giant has set the price of its Birchwood Small Whole Turkey at just £2.45 per kilogram. This marks a further reduction from an initial announcement of £2.50 per kg, which was due to start on Saturday, 23 December 2025. The move is believed to make Lidl's offering the most affordable fresh turkey option currently available in UK supermarkets.
The poultry meets the stringent Red Tractor certified standards, ensuring all birds are reared in safe, comfortable, and hygienic conditions with well-ventilated housing. The offer is available nationwide, including at Lidl's numerous branches in cities like Birmingham.
The Complete Budget Christmas Dinner
Lidl's value push extends beyond the turkey. The retailer has also drastically reduced a selection of vegetables to just 5p per pack across the country. This allows shoppers to assemble an entire festive meal for a remarkably low cost.
On Saturday, the chain reduced the price of its complete family Christmas dinner bundle, which totals approximately £10. The bundle includes:
- Birchwood Small Whole Turkey
- Brussels Sprouts (500g for 5p)
- Parsnips (500g for 5p)
- Carrots (1kg for 5p)
- Potatoes (2kg for 5p)
- Gravy (300g for 99p)
- Stuffing (two packs for 90p)
- 15 Yorkshire Puddings (for 46p)
Market Context and Company Strategy
Lidl faces stiff competition from rivals including Aldi, Morrisons, Tesco, Sainsbury's, Asda, Marks & Spencer, Waitrose, Ocado, and Iceland. However, its latest pricing strategy is seen as a highly competitive move, especially as some competitors only match such value through loyalty scheme prices.
The company attributes its ability to offer such low promotional prices to its long-term agreements with producers and growers. This model ensures that the cost reductions do not negatively impact the prices paid to farmers, supporting the supply chain.
Lidl GB, part of the wider European food retail leader, has been operating in Great Britain since 1994. It now employs over 35,000 people across more than 980 stores and 13 distribution centres in England, Scotland, and Wales. Globally, the Lidl group employs over 382,400 staff in approximately 12,600 stores across 31 countries.
