A beloved chocolate bar from the 1990s is making a triumphant return to UK supermarkets, but this time with a special Easter makeover. Kellogg's has unveiled a limited-edition version of its classic Rice Krispies Squares, designed to capture the seasonal spirit.
A Seasonal Twist on a Classic Treat
The new product, named the Crushed Mini Eggs & Chocolate flavour Rice Krispies Squares, has begun appearing on shelves in Tesco stores nationwide. Priced at £2.25 for a pack of four, the treat offers a nostalgic yet novel experience for shoppers. It features the familiar Rice Krispies and marshmallow base, now mixed with chocolate syrup, topped with crushed mini eggs, and finished with a chocolate drizzle.
It is important to note that the mini eggs used in this Kellogg's product are not the official Cadbury's brand chocolates. This launch marks the first time the Squares range has received an Easter-inspired flavour, according to the brand.
Brand Excitement and Shopper Reaction
Holly Wright, senior brand activation manager at Kellogg’s, expressed enthusiasm for the new launch. "Squares fans love discovering new flavours, and this spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares," she said. Wright added that the blend of "rich chocolate and crunchy crushed mini eggs" is designed to create excitement in stores and deliver a burst of joy.
Early reactions from shoppers, as reported by The Sun, have been positive, with many taking to social media to share their anticipation. One social media user stated they "need to try" the new product, while others commented that they were "really nice." A third simply declared that they "look amazing."
The Enduring Legacy of Rice Krispies Squares
Rice Krispies Squares have been a lunchbox staple since they first launched in their pre-packaged format in the UK in 1995. Over the years, the range has expanded dramatically, with at least 26 different varieties now having been available, cementing its status as a popular treat across Britain.
This limited-edition Easter launch demonstrates how classic brands are innovating to tap into seasonal demand, offering a fresh take on a product that has remained a steady favourite for nearly three decades. The Crushed Mini Eggs & Chocolate flavour will be available for a limited time this spring.
