Supermarket giant Morrisons has left its customers utterly astonished with a festive social media post it dubbed its "best idea ever."
A Festive Prank That Divided the Nation
The UK grocer, which operates thousands of stores across the country, shared an amusing image on Tuesday, 23 December 2025. At first glance, it appeared to show the iconic purple metal tub of Quality Street chocolates. However, a closer look revealed a clever twist that has since set the internet alight.
Instead of the familiar sweet brand logo, the container was labelled "Quality Sprouts." The front of the mock-up tub was decorated with images of Brussels sprouts, and the lid cheekily read 'since 2025'. The post was captioned: "We know this would catch a lot of you out. Who’s diving in face first?!"
Social Media Erupts with Mixed Reactions
The reaction from Brits was swift and sharply divided. Many fans rushed to the comments to express their delight at the Morrisons creation. One enthusiastic supporter wrote: "If you have a tin count me in!" while another declared: "I’ll dive in face first!!! Yum."
Not everyone was enamoured with the concept, however. One critic suggested the sprout-filled tub would be the "perfect present for people you don't like." Other shoppers used the opportunity to critique the actual Quality Street brand, with one commenter stating: "Probably taste better than @qualitystreetuki," a sentiment echoed by others who called the modern chocolates "absolute rubbish."
Will 'Quality Sprouts' Hit the Shelves?
Despite the buzz, it appears this is one festive product that won't be appearing on Morrisons' shelves in the near future. The supermarket's post was clearly a light-hearted joke designed to spark conversation during the festive season. Whether this news brings relief or disappointment to the nation's sprout lovers and haters remains to be seen, but the creative stunt has certainly succeeded in getting people talking.
The playful idea highlights the competitive and often humorous marketing strategies employed by major UK supermarkets in the run-up to Christmas, where capturing customer attention is paramount.
