Fragrance enthusiasts across the UK have discovered an astonishing bargain, as Marks and Spencer launches a new perfume that bears a striking resemblance to a cult favourite costing over fourteen times more.
The Scent Sensation: A Side-by-Side Comparison
Marks and Spencer's Warmth Eau de Parfum has generated significant buzz for its remarkable similarity to Le Labo's iconic Santal 33 fragrance. While the luxury scent retails at £170 for a 50ml bottle, M&S offers their version for just £12 for the same size.
Both fragrances share a sophisticated woody profile perfect for the colder months. The Warmth Eau de Parfum features prominent notes of sandalwood, cedarwood, cinnamon and cardamom, creating a snug, warming sensation ideal for autumn and the festive season.
Le Labo's Santal 33 boasts comparable notes of cardamom, Australian sandalwood and cedarwood, blended with spicy, leathery and musky elements alongside lighter hints of iris and violet. The complete fragrance draws inspiration from gathering around a campfire on America's western plains, producing an earthy, warm and rugged aroma.
Customer Reactions and Reviews
Shoppers have been quick to notice the similarity, with one reviewer commenting: "Lovely fragrance, very similar to a far more expensive La Labo one. This doesn't last quite as long but at this price point you can spray with gay abandon."
Another satisfied customer agreed: "Love the apothecary range especially the perfume. Great price at a fraction of the cost of some brand names."
The M&S scent belongs to the retailer's Apothecary wellbeing fragrance range, designed to bring comfort and wellness to your everyday routine through carefully blended essential oils.
Considerations for Potential Buyers
The main concern raised by several customers revolves around the fragrance's staying power. One shopper noted: "Mixed feelings about this. Firstly, the positives - fragrance is super, very close to Santal 33 just slightly earthier. Also, great price point. HOWEVER, even at this price I'd expect it to last more than an hour, especially as it's being sold as an EDP. Genuinely can't smell it for any longer than that."
Despite this limitation, many buyers remain enthusiastic about the discovery. One fragrance enthusiast declared: "This is a beautiful fragrance, it's like cosy in a bottle! Bought for people as gifts and they love it! The body wash is amazing too!"
Launched in early November 2025, The Warmth Eau de Parfum represents one of the most talked-about fragrance releases of the season, proving that luxury scents can sometimes be replicated at a fraction of the cost for those willing to make minor compromises on longevity.
