Poundland Issues Apology for Town Name Spelling Error on Flyers
The discount retailer Poundland has extended a formal apology to residents following a significant spelling mistake on thousands of promotional leaflets distributed in the area. The error involved the town name Bury St Edmunds being incorrectly written as "Bury St Edmonds" on the front of the flyers, which also included a £2 voucher for the store.
Marketing Director Highlights Embarrassing Blunder
Sarah-Jane Middleton, Poundland's PR and marketing director, brought attention to the mistake by sharing an image of the leaflet on LinkedIn. She noted that the campaign falsely advertised the store as "now open", despite it being an existing location, and pointed out the incorrect spelling of the saint's name, St Edmund, from whom the town derives its name.
In her post, Middleton wrote: "This Poundland mailer arrived today," and added, "A ‘now open’ campaign for an existing store, sent to thousands of households, with the town’s name – and the saint it’s named after – spelled wrong."
Local Business Leader Expresses Disappointment
Mark Cordell, CEO of the Bury St Edmunds Business Improvement District, responded to the error by stating, "Indeed very disappointed." Other reactions included humorous comments, such as one individual quipping, "Could have been worse. They could have called it Bury St Noel Edmonds."
Poundland's Response and Assurance
A spokesperson for Poundland addressed the issue, telling the Sun: "We apologise to shoppers in Bury St Edmunds for our vowel faux pas! We promise to get our ‘Ps and Qs’, as well as our ‘Us & Os’ right in future. Thankfully, regardless of our spelling slip-up, the voucher’s still good for a £2 discount at the store."
The company emphasised that the £2 voucher remains valid despite the spelling error, aiming to reassure customers while acknowledging the need for greater accuracy in future marketing efforts.
